A question for founders
Who owns the number?
Your store, your marketplaces and your paid media report to three different people. None of them answers for whether the business actually grew.
M38 Partners takes that seat. A fractional Head of eCommerce for small to medium sized brands, from as little as five hours a week.
We keep a small roster intentionally, to guarantee we dedicate our time to your brand to drive success. So availability is limited.
Brands we’ve worked inside and with
- Stanley Black & Decker
- Mac Tools
- Cuisinart
- CBS
- Hearst
- Curriculum Associates
- Primo Brands
- Hudson’s Bay Company
- Westchester Power Wash
- Juiced Bikes
- Rodo
- Faux Real Jewelry
- Republica Restaurant Lounge Rooftop
- My Gym Children’s Fitness Center
- The Stoic Hypnotist
- Sala Sarita
- BlueTriton Brands
- Juliska
- Maitri Learning
What clients say
Rated 5 out of 5 on Trustpilot.
★★★★★
“I built a website using Claude but didn’t really know what I was doing with it. Along came M38 Partners, they ran a report on my site seeing how it ranked online with Google and with AI search engines… After a one on one zoom with M38 Partners we made the changes to my site and I have had a very noticeable increase in traffic.”
★★★★★
“The communication and collaboration on my project has been smooth and concise. Since working with M38 Partners my brand’s marketing strategy has evolved and has a clear and distinct path.”
The problem we get hired to fix
Everyone reports a number. Nobody owns the result.
- ShopifyYou, after hours
- Amazon & WalmartSomeone with another job
- Meta & GoogleAn agency, reporting ROAS
- Email & SMSA platform, reporting revenue share
Four numbers. None of them reconciles to the bank.
Shopify · Amazon & Walmart · Meta & Google · Email & SMS · AI search
One operator. One P&L line.
Reported on contribution margin, not a ROAS screenshot.
What we run
Five jobs. One person accountable for all of them.
- The Shopify storefrontBuilds and replatforms, CRO, merchandising, subscription and retention.
- The marketplacesAmazon 1P and 3P, Walmart, TikTok Shop and Instacart, run alongside your site, not against it.
- The demandPaid media, email and SMS, managed to contribution margin and payback.
- The answer layerWhen a customer asks ChatGPT or Google’s AI what to buy, your brand is in the answer.
- The unit economicsPricing, pack architecture, forecasting, and the agencies, held to the numbers.
Everything inside those five jobs
An agency executes the scope you write. A consultant tells you what to do. We do the job.
Case study · Electric bikes · DTC
Juiced Bikes: from stalled sales to 3x revenue.
A $2,000+ considered purchase, and first-time visitors who would not commit. We rebuilt paid acquisition on Meta and Google for a long sales cycle, put pay-over-time into checkout, and turned one-time buyers into repeat customers.
- Revenue
- 3x
- Revenue from pay-over-time
- 25%
- Average order, sold direct to consumer
- $2K+
Free website audit
See what your site is costing you, in a few minutes.
Three free checks: whether ChatGPT and Google’s AI can read your site, whether the SEO basics are in place, and whether your links, images and pages work. You get a score and the fix for everything it finds.
Run my free check93/100
6 of 7 checks passed
- Needs attentionFirewall setting to check
- PassedAI search crawlers can read the site
- PassedHomepage can be indexed
- PassedSitemap
Potcake by M38
The engine behind our work. You can see it run.
Potcake is the software we built to watch your business between calls. It asks ChatGPT, Gemini, Perplexity, Claude and Google’s AI the questions your buyers ask, checks your site the way they read it, and hands us the fix. Software finds it. A person decides what to do about it.
- TrackWhat AI and Google say about youYour visibility score over time, and which competitor gets named when you don’t.
- DiagnoseWhy you are left outSite readiness, SEO, site health and accessibility checks, ranked by what costs you most.
- FixThe change, ready to makeReady-to-paste copy and an action plan. We make the changes, or your team does.
How it works
Embedded. Temporary on purpose.
- Weeks 1–2DiagnoseThe store, the listings, the channels and the P&L. You get a written answer, and you keep it either way.
- Months 1–12Run itIn your Slack, on your calls, in your dashboards, from five hours a week. We set the plan, control the spend and hold the vendors to numbers.
- The handbackLeave it workingDocumented, staffed or vendored correctly, and forecastable. If you still need us in year two, we’d take the compliment.
Three ways in
- Audit. A fixed-scope diagnosis before you commit to anything.
- Retainer. We own one or two channels against one number. 90-day minimum.
- The seat. The full digital business, the P&L and vendor authority, for 3 to 12 months.
A note from the founder
Your name was the only collateral you had.
My family has built that way since 1938, and it is how I run M38. I have spent twenty years inside consumer brands, from Stanley Black & Decker to founder-led DTC, owning the number rather than reporting on it. I take on a small number of brands at a time, and I do the work myself. No junior account manager, no pitch deck.
AndrewFounder, M38 Partners
Contact
Show us your business and frustrations. We’ll show you how we correct it.
Your business is leaking and underperforming while you decide whether to send this. In a few days you’ll know where it is leaking, what it is costing you and how fast M38 Partners can correct it for you.