Build and replatform
New builds on Shopify, and migrations from whatever you are on now. Theme and template architecture, the app stack, the URL redirect map that decides whether you keep your rankings, and a staged launch rather than a flag day.
Shopify consulting
We run the Shopify store, not just advise on it.
Builds and replatforms, conversion, merchandising, subscription and the retention program that decides whether acquisition pays back. Owned as one job, measured on contribution rather than traffic.
The problem
The site converts well enough that nobody looks at it.
That is the most expensive sentence in eCommerce, because everything underneath it is invisible in a traffic report.
Collection pages built around internal category names. A product page that answers none of the three questions a first-time buyer actually asks. Subscription running, but nobody has touched the cancel flow since launch. An email file that is large and unsegmented. None of it shows up in sessions. All of it shows up in contribution margin.
What we take over
The storefront, run as a business.
A Shopify consultant leaves you a document. We make the calls and answer for the number they move.
Conversion and user journeys
Collection browse, the product page, cart and checkout, tested in the order that matters rather than all at once. Segmented by device and traffic source, because a blended conversion rate hides the two problems worth fixing.
Merchandising and promotion
What gets featured, when, and at what price. A promotional calendar built on contribution margin instead of last year's dates, with collection and bundle architecture designed to raise basket size rather than discount into it.
Subscription and retention
The program that decides what a new customer is worth, and therefore what you can afford to pay to acquire one. Flows, segmentation, replenishment and the cancel path nobody owns.
How it is measured
Revenue per session, not sessions.
Conversion rate by device and by traffic source, never blended. Revenue per session. Repeat rate and time to second order. Subscription retention by cohort.
And the thing most reporting leaves out: what a change actually did, including the tests that did nothing. A conversion program that only reports its wins is not a program, it is a highlight reel.
Who this is for
Brands where the store is real and nobody owns it.
We are not an agency and not an advisory practice. An agency executes the scope you write. A consultant tells you what to do. We take the seat and own the result.
Which means the storefront is rarely the only thing we touch. Pricing set in the marketplace channel changes what the store can charge. Pack architecture decides whether paid media can hit payback. The retention program decides what a new customer is worth. Run the store in isolation and you are optimizing a channel against decisions made somewhere else.
See how the storefront fits the other four areas, read the guide to the Shopify storefront, or look at how an engagement works.
Questions we get
Asked on most first calls.
Are you a Shopify agency or a Shopify consultant?
Neither, in the usual sense. An agency executes a scope you have written and a consultant hands you a recommendation. We take ownership of the storefront and report against a number. If what you need is a defined build with a fixed deliverable, an agency is cheaper and we will say so on the first call.
Can you replatform us to Shopify?
Yes, and the part that decides whether it goes well is not the theme. It is the redirect map, the data migration, the app and subscription dependencies, and launching in stages so a problem affects one template rather than the whole catalogue.
Do we need Shopify Plus?
Usually later than people think. Plus earns its cost at a certain order volume, or when you need checkout extensibility, B2B or expansion stores specifically. We will tell you when you are near that line and when you are not.
Our conversion rate is low. Where do you start?
By segmenting it, because a blended rate is an average of problems. Device and traffic source first, then the product page, then collections, then checkout and shipping cost. The order matters more than the list.
Can you run only the storefront?
Yes, as a Retainer with one number to answer for. We will tell you if the problem you described is actually in pricing, the marketplaces or the retention program, because often it is.
Send us the store. We will tell you what to fix first.
In two weeks you get a real answer: what is broken, what it is costing you, and what is worth fixing first. If nothing is worth fixing, we will tell you that too.