Downloads
White papers you can use this season.
Free, sourced, and written for brands doing $1M to $10M. Every number links to where it came from.
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White paper · November 2026 · 6 pages
Amazon Prime Day, October 2026: what shoppers told us
What the outside data shows about spend, baskets, categories and how people shopped during Prime Big Deal Days, and what it means for $1M to $10M DTC and Amazon brands heading into the holidays.
- Where the growth came from, and where it didn’t
- What people put in their baskets, and why price drove it
- Mobile, buy now pay later, and how early holiday shopping started
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White paper · November 2026 · 10 pages
What to expect for BFCM 2026
The published forecasts, the signals from October’s Prime event, and what a $1M to $10M DTC or Amazon brand should do in the next four weeks.
- The forecasts side by side, and what they agree on
- Calendar, ad costs, AI shopping assistants and promo depth
- A practical checklist for the four weeks before Cyber Week