Case studies
Results that speak for themselves.
Three brands, three very different categories. One consistent theme: an operator in the seat who connects the dots and moves revenue.
Electric bikes · DTC · Digital acquisition
Juiced Bikes
From stalled sales to profitability.
3x
Revenue growth
25%
Of revenue from pay-over-time
12+
Editorial awards and features
The situation
Juiced Bikes is one of the original American electric bike brands, founded by a US Olympian. With a DTC-only model and a premium price point averaging $2,000+ per unit, the brand had built a loyal following but faced real friction converting first-time visitors into buyers.
Triple-digit revenue growth created new pressure: scaling digital customer acquisition without blowing CAC, reducing cart abandonment on high-consideration purchases, and building the infrastructure to support sustained DTC growth, all while competing in a rapidly crowding e-bike market.
Our approach
- DTC and CRO audit
- A full audit of the eCommerce funnel, from acquisition channels through checkout, identifying drop-off points and conversion gaps on a high-AOV purchase journey.
- Digital customer acquisition
- Built and managed paid acquisition across Meta and Google. Audience strategy, creative briefs and campaign structures tuned for a $2K+ considered purchase with a longer sales cycle.
- Checkout and conversion
- Implemented Shop Pay Installments, Pay Over Time and PayPal to break down the price barrier on high-ticket units, reducing cart abandonment and moving more buyers from consideration to purchase.
- Lifetime value and retention
- Launched Shop App to drive repeat engagement and lift customer lifetime order value, turning one-time bike buyers into long-term customers across accessories and future models.
- Brand positioning
- Aligned acquisition messaging with the brand's performance-first identity. Juiced appeared on nearly a dozen "Best E-Bike" editorial lists, including Yahoo! Electric E-Bike of the Year 2023.
The results
- Triple-digit revenue growth
- Sustained triple-digit YoY growth through the engagement, driven by the acquisition build-out and conversion work across the DTC funnel.
- Strategic partnership secured
- The growth trajectory attracted a partnership with professional football players, unlocking new customer segments.
- Checkout conversion lift
- Reduced friction on high-AOV purchases, materially improving time-to-purchase and checkout completion for first-time buyers.
- 25% of revenue from pay-over-time
- Optimized payment UX made Pay-Over-Time the single largest accelerated checkout source, a quarter of total brand revenue.
- 12+ editorial awards
- Paid and organic acquisition aligned with press outreach drove consistent coverage, reinforcing credibility at every stage of the funnel.
Building a DTC business around a $2,000 product requires more than a great product. It requires a system, from first click to repeat customer.
M38 Partners
Education · Montessori materials · eCommerce · DTC
Maitri Learning
Word-of-mouth, now backed by a digital engine that scales.
15%
Increase in organic traffic
Launch
First paid media campaigns
Mapped
Keyword roadmap for organic search
The situation
Maitri Learning is an independently owned, eco-conscious maker of Montessori-inspired teaching materials used by educators and parents. Built on two decades of organic, word-of-mouth growth, the brand had a loyal customer base but an underdeveloped digital presence. Online sales were a new revenue channel with significant upside.
The challenge: create organic awareness, build a scalable acquisition engine, and optimize the full user experience without losing the brand's authentic, mission-driven identity.
Our approach
- Paid media strategy and set-up
- Built performance campaigns on Google. Segmented parent and educator buyers into distinct personas with different creative needs and purchase triggers.
- SEO and content strategy
- A full SEO audit and keyword roadmap targeting high-intent searches across Montessori, literacy and early childhood education, with a content architecture built for sustainable organic growth.
- UX and user journey optimization
- Audited and redesigned key journeys across the Shopify storefront, from landing page through product discovery and checkout, to reduce friction for first-time and returning buyers.
The results
- Paid media structure
- Campaign architecture, audience targeting and ad-to-landing-page alignment established across Meta and Google.
- Organic traffic growth
- The SEO build-out drove a significant increase in organic sessions, with Maitri content appearing for key Montessori and early childhood searches.
- Conversion rate lift
- UX and merchandising upgrades turned more existing traffic into paying customers without increasing ad spend.
- Search visibility
- Content structured for generative engines through keyword mapping, opening a zero-cost visibility channel ahead of most competitors in the category.
Two decades of word-of-mouth had built something real. Our job was to build the digital engine to match it.
M38 Partners
Fitness · eCommerce · Social commerce
Rodo Fitness
A zero-to-one paid acquisition engine, built from scratch and handed off.
First
Online sales generated
2
Paid channels activated
100%
Internal ownership post-handoff
The situation
Rodo Fitness engaged us before generating any meaningful online sales. The brand had a strong product and fitness positioning, but no proven eCommerce motion, paid media strategy or social commerce foundation.
The objective was to launch a zero-to-one digital acquisition engine, validate demand and generate initial online revenue through paid media and social commerce. The engagement was intentionally foundational: build the rails before scaling, and make sure the internal team could own the system after handoff.
Our approach
- A zero-to-one paid media framework
- Designed and launched paid acquisition from scratch, prioritizing speed to signal over premature scale. Account structure, conversion tracking and campaign architecture with an initial audience and creative testing matrix.
- Social commerce as a revenue channel
- Activated social eCommerce on Meta as a native commerce channel, with platform-native creative built on product education, fitness use cases and trust-building to conversion.
- A repeatable testing and handoff system
- A structured creative and audience testing framework to surface winning hooks, formats and messaging, with all learnings, campaign logic and scaling guidance documented for internal ownership.
The results
- First online sales
- The first meaningful eCommerce revenue through paid media and social commerce, proving demand before scaling spend.
- Two channels live
- Meta and Google fully activated and operational with a clear campaign architecture.
- Validated audiences
- A clear read on converting audiences, creative hooks and messaging frameworks through structured testing.
- Owned internally
- A repeatable acquisition framework documented and handed off to the internal team, with no ongoing agency dependency.
Sometimes the most valuable thing you can build is not a campaign. It is the system that makes every future campaign smarter.
M38 Partners
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