Operator experience
Built and run real brands. Every call we make comes from having sat in the seat, not from a vendor pitch.
About us
Operator led. Results driven.
M38 Partners is not an agency. It is an operating practice built by someone who has run the playbook from inside a brand, and stays accountable to revenue, not deliverables.
20+ years
Inside consumer brands, owning the number
About our founder
Built from inside brands, not a slide deck.
M38 Partners was built by a DTC and eCommerce operator who has worked from inside consumer brands: owning revenue targets, managing P&Ls, and making decisions with real consequences.
The work is led by an operator with more than twenty years of P&L ownership inside consumer brands. Shopify DTC, Amazon and Walmart, and eight-figure paid media budgets, for global brands, start-ups, Fortune 500 companies and the family-run businesses we care about most. This is not a practice built on frameworks borrowed from textbooks. It is built on doing the work, on knowing what it takes to succeed, and on knowing the missteps that lead to failure.
The companies we partner with are at an inflection point. The product works, the revenue is real, and they are ready to grow, but they are hitting a ceiling. That ceiling almost always comes down to running the storefront, the marketplaces, paid media and the P&L as separate activities with nobody accountable for the whole. We fix that. We take the seat.
Senior on every engagement
You get the partner. Never handed off to a junior team after the agreement is signed.
Accountable to revenue
We measure ourselves by the P&L line we own, not by the deliverables on a statement of work.
Our philosophy
What we believe about growth.
Three things we have found to be true in every brand we have run, regardless of category or size.
Diagnosis before tactics
Most brands hire help before they understand what is actually broken. We start every engagement with a clear diagnosis: what is blocking growth, why, and what has to happen first.
Channels are a system
Shopify, Amazon, paid media and email are not separate businesses. They interact. Run in silos they cannibalize each other and inflate acquisition cost. We run them as one compounding system with one P&L.
Build for where it is going
The brands winning now are building for three years out. AI search visibility is the next layer of organic demand, and the assets you build for it are ones you own. We build for where buyers are going.
The name
1938
We build the way our family has built since 1938, where your name was the only collateral and reputation you had, and a bad job followed you forever.
Foundations first, made to be handed on, and built so the business keeps working when we are gone. Nearly a century later, the first things they built are still standing.
Let’s work together
Ready to find out what is actually blocking your growth?
Start with the free needs assessment, or send us the business. We will tell you exactly what we see and whether we are the right fit. If we are not, we will say so.