ROAS vs contribution margin: why ROAS misleads
ROAS tells you how much revenue an ad platform credits to its own ads. It ignores product cost, shipping, discounts and returns, and platforms often claim the same…
Notes
Tag: contribution margin
Contribution margin for ecommerce: how to calculate it by SKU
Contribution margin is what an order leaves you after every cost that moves with that order: product cost, discounts, fulfillment, shipping, payment fees, returns and the marketing it…